Session Title: Managing When No One Wants to Work
Session Description: Turnover is high. Call-outs are constant. Motivation is low. If you’re in healthcare leadership, especially in long-term care, it can feel like no one wants to work anymore—and there’s nothing you can do about it.
But Ralph Peterson doesn’t buy that. In fact, he’s built his career proving otherwise.
In this high-energy, insight-packed keynote, Ralph tackles the workforce crisis head-on and gives leaders real tools to turn the tide. Drawing on over 20 years of experience in long-term care and leadership development, Ralph blends humor, storytelling, and practical strategies to help organizations attract, engage, and retain the staff they need—without burning out in the process.
What sets this session apart is its focus on culture, not just compliance. Ralph shows how communication, consistency, accountability, and appreciation are the true keys to building reliable teams. Through powerful metaphors (including his signature stuffed animal props), he makes workplace behavior patterns clear, memorable, and fixable.
This keynote doesn’t just inspire—it delivers a practical roadmap for shifting the tone in your building, rekindling team morale, and creating a culture where people actually want to work. Whether you’re an executive, administrator, or department head, you’ll walk away ready to lead with confidence, clarity, and purpose.
Ralph Peterson is a nationally recognized speaker, author, and leadership expert who helps senior care leaders tackle workforce challenges with humor, insight, and practical strategies. A U.S. Marine Corps veteran and experienced leadership coach, Ralph has spent more than two decades supporting nursing homes and assisted living centers across the country. His keynotes are high-energy, story-driven, and packed with practical tools for building reliable teams and stronger workplace cultures.